Hello and welcome 👋

I'm Rachel, a strong design and product leader with experience working across various of problems, industries, and mediums. Finding power in systems, I respect the details and take a holistic approach to design. My core strengths lie in fostering creatively safe environments for teams while setting a high standard of craft paired with hands-on creative problem solving. In my work, I dive into every project aiming to design something that is as functional as it is beautiful.

I'm inspired by cultural shifts, historical trends, and I look at problems with a lens towards the future. Above all, I aim to work with culture-changing companies to create a positive impact in the world.

I graduated with a Bachelor of Design from the University of Washington with a focus on Visual Communication Design. My work has won awards and gained recognition from institutions including SXSW, FastCo., Wired, The New York Times, The Atlantic, UX Design Awards, The Webby Awards, Fortune Magazine, and others.

Co-Founder of Yona Care. Previously Associate Design Director at frog design and Visual Designer at Amazon.

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Notable Clients

↳ Acura, AT&T, Google, HBO Max, Hyundai, Logitech, Mayo Clinic, Netflix, Rakuten Rewards, Samsung, The U.S. Government.



 

Talks & Workshops

 

SXSW, 2021

Don't Just Make it Work, Make it Better for Womxn

SF Design Week, 2021

The Future of Collaborative Making

Museum of Design Atlanta, 2021

Design for All: Designing Womxn

Women in Design Chicago, 2021

A Conversation with Fran Wang + Rachel Hobart

Philadelphia Design Week, 2020

An Evening With Designing Motherhood

 

Make the Breast Pump Not Suck, 2018

Pulling Back the Curtain: Techniques in Storytelling

3% Mini Con, 2018

Radical Empathy Workshop

IDSA Women in Hardware, 2017

Designing Wellbeing

AIGA Changemaker Series, 2016

Housing and Homelessness Ideation Workshop

 

 

Recognition

 

Designing Motherhood Exhibition, 2021

Feature at Mütter Museum, Yona

FastCo. Innovation by Design Awards, 2020

Finalist, Yona

UX Design Awards, 2020

Winner, Yona

SF Design Week, 2019

Winner, Yona

Design Miami Booth, 2019

Feature in Instagram’s #designforall campaign, Yona

 

Freethink Video, 2019

Female Leaders Feature, Yona

Webby Awards, 2018

Nominee & Honoree, Yona

International Design Awards, 2017

Silver Winner, Yona

New York Design Awards, 2017

Gold Winner, Yona

Seattle Design Foundation Grant Competition, 2014

Honorable Mention, We Are Cinnamon

 

 

Writing

From ‘Her’ to ‘Their’ — Including LGBTQ+ Experiences in Pelvic Health

It has taken a long time for ‘Women’s Health’ to be considered a worthwhile space for innovation. Our goal is to share this newfound spotlight with marginalized groups, bringing…

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Designing Our Off-Screen Lives

There is no denying that tech addiction is real. According to a Pew Research Center report, 45 percent of U.S. teenagers say they’re online almost constantly. Other surveys demonstrate…

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New Retail Gets Experiential

Not all shopping experiences are created equally. In fact, there are two major categories now arising in consumer retail: ‘low involvement,’ made up of those routine, daily purchases that…

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